The Canterbury-Bankstown Bulldogs are thrilled to announce industry leader Kumho Tyre as the Club’s Official NRL Men’s Head Coach Partner and Official Tyre Partner.
The two-year partnership will not only see Kumho Tyre proudly adorned on NRL Head Coach Cameron Ciraldo’s gameday attire but also engage with the Bulldogs’ community through the Game Changers Road Safety Program, with a focus on educating students on the importance of road safety.
Established in 1960 as part of the Kumho Asiana Group, Kumho Tyre has been part of the Australian landscape for close to 50 years – with over 1.5 million tyres sold annually - and is one of the world’s leading tyre brands sold in over 150 countries worldwide.
The Bulldogs will also be joining the likes of the Atlanta Hawks (NBA), Tottenham Hotspur (EPL), and AC Milan (Serie A) as proud partners of Kumho Tyre through the agreement.
Head Coach Ciraldo lauded the partnership, one which he believes is a perfect fit for the Club.
“Kumho Tyre have shown a commitment to excellence, innovation and community-focused values, ones which we as a Club certainly share,” he said.
“It’s exciting and pleasing to see the upcoming plans that Kumho have with the Club, especially on a community level, and we’re looking forward to starting a long and powerful partnership.”
Bulldogs CEO Aaron Warburton welcomed the partnership, highlighting the opportunity for Kumho to join the Bulldogs family and community.
"Our partnership with Kumho Tyre as our Official High-Performance Partner redefines sports sponsorship," he said.
While their brand will shine across our match-day and elite training environment, it's their commitment to community safety that will help transform young lives across South-West Sydney.
"The Game Changers Road Safety Initiative showcases how modern sports clubs can drive genuine community outcomes. This partnership sets new benchmarks for corporate social responsibility while creating tangible value for our members and partners."
John Jeon, Kumho Tyre Australia Managing Director, was excited to link up with the Bulldogs in what is a significant period of growth for the company.
“Like the Canterbury-Bankstown Bulldogs, Kumho Tyre has entered an exciting period and we’re all looking forward to the next two years as a partner with the Club,” Mr Jeon said.
Cameron has done a tremendous job since joining the Club as Head Coach and whilst we’re in a totally different field, we see an opportunity to share ideas that in turn can help us both through this next phase.
“Whilst we’ll be visible to the Members and fans via branding, we’re thrilled that we will also be working with the Club on community programs promoting road safety to adolescents in the local area.”
